Ice Fishing
Holes in the floor
A wordmark, signage and promo material for Jordan Bennett’s immersive interactive installation.
Project cover image + wordmark
Jordan Bennett grew up ice fishing out on the bay with his dad — and it taught him some valuable lessons. Ice Fishing is an interactive installation where virtual ice fishing holes, immersive audio, video, programmatic animation and photography turn an urban gallery floor into a rich fishing ground for story and reflection on time-honoured customs.
The installation at Trinity Square Video in Toronto, for TIFF 2014
Type
Interactive installation
View it The installation toured in 2014
jordanbennett.ca
Agency NFB Interactive
Interactive installation
View it The installation toured in 2014
jordanbennett.ca
Agency NFB Interactive
Role
Wordmark, signage, postcard, poster design
Collaborators Jordan Bennett, production (NFB) by Dana Dansereau, Laura Mitchell
Wordmark, signage, postcard, poster design
Collaborators Jordan Bennett, production (NFB) by Dana Dansereau, Laura Mitchell
Wordmark iterations
Traces, contours and textures. Aiming for something homemade that you might find on the side of an ice-fishing shelter.
