https://sometimes.ca Sometimes — Aubyn Freybe-Smith Tue, 18 Jun 2024 21:25:05 +0000 https://sometimes.ca en https://sometimes.ca/Home-top-2 Wed, 21 Mar 2018 18:46:24 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/Home-top-2 Art direction &amp; design for balmy, barefoot, brontosaur-ish stories Sometimes is the portfolio of Aubyn Freybe-Smith aubyn@sometimes.ca ↗ https://sometimes.ca/Home-gallery Wed, 21 Mar 2018 18:35:55 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/Home-gallery <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/5f4fb84bff28fbe373bd9cb0e41940287e444429090b990b13fbef03d094789d/homepage-thumbnail-01a-1600x1067.jpg" data-mid="82048615" border="0" src="https://freight.cargo.site/w/1000/i/5f4fb84bff28fbe373bd9cb0e41940287e444429090b990b13fbef03d094789d/homepage-thumbnail-01a-1600x1067.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/32d70dfece2844cc63907f20f2cf8bfdb73a24db6dc97be7661d2e151227b5fb/legacies-thumbnail-02c.jpg" data-mid="17623398" border="0" src="https://freight.cargo.site/w/1000/i/32d70dfece2844cc63907f20f2cf8bfdb73a24db6dc97be7661d2e151227b5fb/legacies-thumbnail-02c.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/dfdc5d8a07cffe47d7a734aeccc401f03add5221c2f35a224875316bbcf9cee2/hmm-thumbnail-02a.jpg" data-mid="17675606" border="0" src="https://freight.cargo.site/w/1000/i/dfdc5d8a07cffe47d7a734aeccc401f03add5221c2f35a224875316bbcf9cee2/hmm-thumbnail-02a.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/316f1238f773403377191597699cc9a8120affb1d34dcea6892915b888e372c6/bear71-thumb-image-03f.png" data-mid="17671963" border="0" src="https://freight.cargo.site/w/1000/i/316f1238f773403377191597699cc9a8120affb1d34dcea6892915b888e372c6/bear71-thumb-image-03f.png" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5b9b1f7af04a20755bcc2824bc84abbad5d622ca149c000fae60e27727bcde83/coho-ui-thumbnail-03a.png" data-mid="17623253" border="0" src="https://freight.cargo.site/w/1000/i/5b9b1f7af04a20755bcc2824bc84abbad5d622ca149c000fae60e27727bcde83/coho-ui-thumbnail-03a.png" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/52110348369898a3dec8938764bd377d75e61002617921b479f582ccca0c4e08/seances-thumbnail-02b.jpg" data-mid="17670925" border="0" src="https://freight.cargo.site/w/1000/i/52110348369898a3dec8938764bd377d75e61002617921b479f582ccca0c4e08/seances-thumbnail-02b.jpg" /> https://sometimes.ca/Home-About Thu, 22 Mar 2018 21:39:59 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/Home-About Learn a bit about: me, that secret sauce, why I do this, and extra-galactic astrophysics4 About → https://sometimes.ca/About-1 Tue, 24 Apr 2018 02:29:38 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/About-1 😗 Aubyn here. Interactive designer. Art director. Stuff on screens. Aubyn Freybe-SmithIn Victoria, BC (Canada)aubyn@sometimes.ca&nbsp;↗CV ↘ https://sometimes.ca/About-2 Mon, 06 Feb 2017 19:35:06 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/About-2 In the past, this has meant videos, coding, some branding, but these days I’m at my best exploring and setting a plan for the experience of a website (or sometimes an app). So, strategizing a structure and navigation to weave a story; wrangling together type, video, illustrations, and photography; and determining the interactivity and animation to support said story. Which makes me a planner, a sketcher, often a researcher, a cobbler of ideas and influences, and sometimes a late-night-head-against-the-wall-er. My work with the NFB Interactive Studio over the last few years has been recognized by Cannes, Applied Arts, Communication Arts, the Webby Awards, FITC, the FWA, and other glorious sources of design wisdom. I’m also a father, a musician1, an athlete2, a chef3, and an extra-galactic astrophysicist4. 1 – I strum chords + sing to my children. 2 – In a cute, amateur kind of way. 3 – Sure, if doing&nbsp;this dish ad nauseam makes you a chef? Oooh la la that sauce! 4 – Total lie, but I do love stargazing. I mean c’mon, the universe is expanding into what? Don’t respond, I’ve watched the videos, it still doesn’t make sense. On approaching design work, and admiring that secret sauce When a project really sings to me, it has done the following: ↙ A / Find that thing There is a distinguishing, sparkly something to say about every protagonist — every person, place, moment and object. Sometimes, it’s hard to find. But it’s there, you just have to dig deep. ↘ B / Communicate that thing There is a remarkable way to emphasize that uniqueness. Craft it on multiple levels with emotion, juxtaposition, humour, surprise, attitude or redefinition. Maybe with mystery, metaphor, or even brazen clarity. But don’t be heavy handed. With A+B, you are cutting through the noise and shining a spotlight. The protagonist will benefit from its moment, its own handwritten love poem, its own kindergarten play soliloquy. To get there on a project, I usually do the following: Actually, you know what? I’m wary about writing too much on process. It seems redundant. However, this might be worth mentioning: I tend to adapt my process for the project. I often go deep on a subject, with research and questions. This might mean digging through primary sources in an archive or educating myself on a complex technical topic so I can speak for it. I like to ask “why?” again and again to find, explore and pull apart the real problem. Doing so gives me confidence in the solutions I offer later. This produces a lot of content and possibilities, and it takes diligence to filter and refine what I uncover and to commit to a strategy. Blame the history degree. I care about details. And it’s likely I’m focussing on little things that others don’t notice. Does that sound jerky? What I’m trying to say is that you can trust me to execute. I often feel haunted by a “better” solution. On why I fell in ❤ with this 1 At a young age, I absorbed the idea that to create—be it to build practically or to express with art—is honourable, rich and worth your ❤. 2 I think I’m also driven by: if you’re being different, you probably won’t have any regrets. But you can easily regret doing it the “same way” just because it’s safe and expected. That being said, I’m often not “different”, and this disappoints me. 3 When a big, bold, brontosaur-ish story is available as the foundation for a design, I'm in ❤. But I’m also happy exploring a subtle story for inspiration. 4 I ❤ the challenge of problem solving that secret sauce (A+B above). It takes patience to plan and craft an experience that delivers quickly and subconsciously across multiple conceptual levels and senses. Or, I find it oh so rewarding when a disjointed type grid fits Tetris-like with some copy rich in juxtaposition while your nostalgia for a particular film grain is invoked even though the colour treatment on that animation is fresh and new… or something like that :) A progression of experience, in chronological order (kind of) 👶→ History degree The most touching, original + unbelievable stories are often the real ones → Film education (certificate) Building a storyworld; executing a grand plan: filmmakers are intense 👊 craftspeople → Video editor Curation, juxtaposition, rhythm, pace, iteration = story → → Music composition More storytelling, but in an aural, 3D space, with a mainline to emotion Motion graphics Building videos in After Effects, + websites in Flash → → → → → → → → Interaction Design Design, Art Direction, but&nbsp;also coding (HTML, CSS, Actionscript, JS) → Wallop (2004-2010)Co-founder, partner + Art Director in this Vancouver-based web / video design firm → Freelance (2010-present) Interactive projects with direct clients, + much award-winning storytelling with the NFB On tidbits, and more of them Coding While I rarely develop anymore, my background in coding and logic helps me prototype through complex ideas, and I enjoy designing in the browser. I’ve often found that an array() of possible sequences and some random() chaining can create a very special experience. Photography Though an amateur, my ideas on design and storytelling have been greatly influenced by seeing the world through a lens, and art directing and treating imagery. Exploring outside Be it on a mountain, a shoreline, in the ocean or a big backyard, I just wanna feel human after the screen time. Next up, gotta do: <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/66a02f65b9cc5b92edcf3403a4fece9bf0d19d778f578ee8bf37b06858ce525c/sometimes-flower-ridge-01a.jpg" data-mid="15489386" border="0" src="https://freight.cargo.site/w/320/i/66a02f65b9cc5b92edcf3403a4fece9bf0d19d778f578ee8bf37b06858ce525c/sometimes-flower-ridge-01a.jpg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/c864e6d3e33a23f85e3527353c2d50fb125638a86c029c294b8570b72349887d/sometimes-cape-scott-01a.jpg" data-mid="15493243" border="0" src="https://freight.cargo.site/w/400/i/c864e6d3e33a23f85e3527353c2d50fb125638a86c029c294b8570b72349887d/sometimes-cape-scott-01a.jpg" /> Reading About human topics that make me think, and maybe laugh. Here are a few things I’ve been reading lately: <img width="220" height="220" width_o="220" height_o="220" data-src="https://freight.cargo.site/t/original/i/62e9ba7ed9937cb7a1d769453ffe0b9d0158a0c88275e1d1a348bd3e0b1bd1d4/sometimes-cavalier-klay-01b.jpg" data-mid="15490792" border="0" src="https://freight.cargo.site/w/220/i/62e9ba7ed9937cb7a1d769453ffe0b9d0158a0c88275e1d1a348bd3e0b1bd1d4/sometimes-cavalier-klay-01b.jpg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/0932ec676f08faacfffd1046054572aee459e8ba7a7be2e2e7255b8b82e49313/sometimes-white-president-01c.jpg" data-mid="15491095" border="0" src="https://freight.cargo.site/w/400/i/0932ec676f08faacfffd1046054572aee459e8ba7a7be2e2e7255b8b82e49313/sometimes-white-president-01c.jpg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/da7b4726c289aa55e05d7d57ca6cdb0ce2ed0e53e83110db7cbd34677de511a2/sometimes-love-01b.jpg" data-mid="15491915" border="0" src="https://freight.cargo.site/w/400/i/da7b4726c289aa55e05d7d57ca6cdb0ce2ed0e53e83110db7cbd34677de511a2/sometimes-love-01b.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/275298429a4f615f43f937620159abbc549ee06f2879ad8f6d831a35ae453036/sometimes-boys-01a.jpg" data-mid="15492351" border="0" src="https://freight.cargo.site/w/300/i/275298429a4f615f43f937620159abbc549ee06f2879ad8f6d831a35ae453036/sometimes-boys-01a.jpg" /> Food I’m currently loving Eastern Mediterranean flavours, as I work slowly through Jerusalem and Plenty. <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/1593cb7f401f5137ee53b65e38e51cfc5dcc0f2ee0eaa45a10c46ad10ee5cab5/sometimes-jersualem-01a.jpg" data-mid="15485703" border="0" src="https://freight.cargo.site/w/300/i/1593cb7f401f5137ee53b65e38e51cfc5dcc0f2ee0eaa45a10c46ad10ee5cab5/sometimes-jersualem-01a.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/d97b8284012fdb46645158f7f9b472e6d677cf6fb0afc87fc396b3a54ecceff2/sometimes-jersualem-01b.jpg" data-mid="15485826" border="0" src="https://freight.cargo.site/w/300/i/d97b8284012fdb46645158f7f9b472e6d677cf6fb0afc87fc396b3a54ecceff2/sometimes-jersualem-01b.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/9c6b44373b76ed58ac265a724bcd0329e3430cff20b8dfabeac340da1f1790a6/sometimes-plenty-01a.jpg" data-mid="15486346" border="0" src="https://freight.cargo.site/w/300/i/9c6b44373b76ed58ac265a724bcd0329e3430cff20b8dfabeac340da1f1790a6/sometimes-plenty-01a.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/1a53809a702f0d713841fbc6fc1133517963bf5686672d3b0b6e159f58045c1d/sometimes-plenty-02e.jpg" data-mid="15488874" border="0" src="https://freight.cargo.site/w/300/i/1a53809a702f0d713841fbc6fc1133517963bf5686672d3b0b6e159f58045c1d/sometimes-plenty-02e.jpg" /> Music I’ll listen to, and enjoy, just about any genre, minus the heavy + metallic sort. Though there are these… <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/a940f4ba4043452f7de0fb14e9be2fe713b3a10d7c25df9051d2d7f8cb310624/sometimes-du-hast-01c.jpg" data-mid="15459430" border="0" src="https://freight.cargo.site/w/400/i/a940f4ba4043452f7de0fb14e9be2fe713b3a10d7c25df9051d2d7f8cb310624/sometimes-du-hast-01c.jpg" /> <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/8390697c6987e6c40555843249d325013e7b96d0fe9b8876e577a97cf046f3b6/sometimes-spinal-tap-01c.jpg" data-mid="15488529" border="0" src="https://freight.cargo.site/w/320/i/8390697c6987e6c40555843249d325013e7b96d0fe9b8876e577a97cf046f3b6/sometimes-spinal-tap-01c.jpg" /> Movies I used to dream of making films, and occasionally tried to! Some of my faves are: <img width="100" height="100" width_o="100" height_o="100" data-src="https://freight.cargo.site/t/original/i/1955ec47471a38944e7db432087e40b774093444f2c536b67080eea58b02bfed/sometimes-rear-window-01f.jpg" data-mid="15459420" border="0" src="https://freight.cargo.site/w/100/i/1955ec47471a38944e7db432087e40b774093444f2c536b67080eea58b02bfed/sometimes-rear-window-01f.jpg" /> <img width="240" height="240" width_o="240" height_o="240" data-src="https://freight.cargo.site/t/original/i/df158cc3c3c8407a60e6ce291e3cd97c37f55e5d8879cb94968832d43a1d6c24/sometimes-grand-bupadbest-01b.jpg" data-mid="15458960" border="0" src="https://freight.cargo.site/w/240/i/df158cc3c3c8407a60e6ce291e3cd97c37f55e5d8879cb94968832d43a1d6c24/sometimes-grand-bupadbest-01b.jpg" /> <img width="240" height="240" width_o="240" height_o="240" data-src="https://freight.cargo.site/t/original/i/a049a8c223ed17e48acc267ad67277d5602dba8c45f36f9ed58b63f582d558fc/sometimes-llewyn-02b.jpg" data-mid="15460739" border="0" src="https://freight.cargo.site/w/240/i/a049a8c223ed17e48acc267ad67277d5602dba8c45f36f9ed58b63f582d558fc/sometimes-llewyn-02b.jpg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/47aa8d2a4831c4b8d65a11589e6eabd3d363a7901008fe41657ea8b027fbb74a/sometimes-incredibles-01c.jpg" data-mid="15494447" border="0" src="https://freight.cargo.site/w/400/i/47aa8d2a4831c4b8d65a11589e6eabd3d363a7901008fe41657ea8b027fbb74a/sometimes-incredibles-01c.jpg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/cf874f3002287c83930b3c73165acc37d8b22f08f28c54df9e03235f91131abb/sometimes-be-blood-01a.jpg" data-mid="15494698" border="0" src="https://freight.cargo.site/w/400/i/cf874f3002287c83930b3c73165acc37d8b22f08f28c54df9e03235f91131abb/sometimes-be-blood-01a.jpg" /> <img width="260" height="260" width_o="260" height_o="260" data-src="https://freight.cargo.site/t/original/i/97a0115ada54ae10ee0f1e02f838bb11aba8c440ba5f446bfbf7aa99c65b4c71/sometimes-close-encounters-01a.jpg" data-mid="15461895" border="0" src="https://freight.cargo.site/w/260/i/97a0115ada54ae10ee0f1e02f838bb11aba8c440ba5f446bfbf7aa99c65b4c71/sometimes-close-encounters-01a.jpg" /> <img width="280" height="280" width_o="280" height_o="280" data-src="https://freight.cargo.site/t/original/i/efd4ccb8d2dd0f9ace325518bd4bf350be9340d09893da87a8dfe86612295d0c/sometimes-princess-bride-01b.jpg" data-mid="15462409" border="0" src="https://freight.cargo.site/w/280/i/efd4ccb8d2dd0f9ace325518bd4bf350be9340d09893da87a8dfe86612295d0c/sometimes-princess-bride-01b.jpg" /> Movies cont'd So done with the ‘supers, but just the other day on a flight, this got me laughing out loud: <img width="240" height="240" width_o="240" height_o="240" data-src="https://freight.cargo.site/t/original/i/fc82712cc7afad17fc2df4b68229172273180e1ab492aa32d81aa505bb6393f8/sometimes-thor-01a.jpg" data-mid="15462475" border="0" src="https://freight.cargo.site/w/240/i/fc82712cc7afad17fc2df4b68229172273180e1ab492aa32d81aa505bb6393f8/sometimes-thor-01a.jpg" /> https://sometimes.ca/featured-gallery Sat, 16 Jun 2018 23:07:07 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/featured-gallery 1—Featured projects Case studies <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0de139e7745fcef9ab2c7cfe04956f952e8c5f6525e0b592878f66dfc97db4ff/sprout-thumbnail-01b.jpg" data-mid="208838441" border="0" alt="Sprout Family Health website, 2023" data-caption="Sprout Family Health &lt;br&gt;website, 2023" src="https://freight.cargo.site/w/1000/i/0de139e7745fcef9ab2c7cfe04956f952e8c5f6525e0b592878f66dfc97db4ff/sprout-thumbnail-01b.jpg" /> <img width="1400" height="1700" width_o="1400" height_o="1700" data-src="https://freight.cargo.site/t/original/i/9813f2530b18c0a045ecae4681321353804489330c58ce81217ee148a89aca50/cascadia-thumbnail-03c.jpg" data-mid="208847019" border="0" alt="Cascadia Architects website, 2022" data-caption="Cascadia Architects &lt;br&gt;website, 2022" src="https://freight.cargo.site/w/1000/i/9813f2530b18c0a045ecae4681321353804489330c58ce81217ee148a89aca50/cascadia-thumbnail-03c.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/28a682dc03539410848c455153a390bb7764b369161934dcef3de822615865a2/bast-thumbnail-02b.jpg" data-mid="208785786" border="0" alt="Bast Fibre Tech website, 2023" data-caption="Bast Fibre Tech &lt;br&gt;website, 2023" src="https://freight.cargo.site/w/1000/i/28a682dc03539410848c455153a390bb7764b369161934dcef3de822615865a2/bast-thumbnail-02b.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e9ed239636060dcf27263b91acc1096ceb9a9b40fcd48334df9fcfa8c990196f/houston-cover-image-03a.jpg" data-mid="209008849" border="0" alt="Houston Landscapes website, 2021" data-caption="Houston Landscapes &lt;br&gt;website, 2021" src="https://freight.cargo.site/w/1000/i/e9ed239636060dcf27263b91acc1096ceb9a9b40fcd48334df9fcfa8c990196f/houston-cover-image-03a.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/62365094c82e1e8d7f36a9fc4b47aa57776a9ba63169b3f1611aed36adac044f/hoyne-thumbnail-01a-1600x1600.jpg" data-mid="82049650" border="0" alt="Hoyne Brewing Co. website, 2020" data-caption="Hoyne Brewing Co. &lt;br&gt;website, 2020" src="https://freight.cargo.site/w/1000/i/62365094c82e1e8d7f36a9fc4b47aa57776a9ba63169b3f1611aed36adac044f/hoyne-thumbnail-01a-1600x1600.jpg" /> <img width="1601" height="1200" width_o="1601" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f704d64b848dc2d3a625254e0d217bae2a4b050e5d613d507c3aa05f4f556e29/legacies-thumbnail-04a.jpg" data-mid="18485707" border="0" alt="Legacies 150 website, 2017" data-caption="Legacies 150 &lt;br&gt;website, 2017" src="https://freight.cargo.site/w/1000/i/f704d64b848dc2d3a625254e0d217bae2a4b050e5d613d507c3aa05f4f556e29/legacies-thumbnail-04a.jpg" /> <img width="1400" height="1600" width_o="1400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/55ef02bd3bf72fe4e78f117dc2a28779563f7b671881873af59bc9e2eb30d895/hmm-thumbnail-03d.jpg" data-mid="18486402" border="0" alt="Hungry Month of March website, 2017" data-caption="Hungry Month of March &lt;br&gt;website, 2017" src="https://freight.cargo.site/w/1000/i/55ef02bd3bf72fe4e78f117dc2a28779563f7b671881873af59bc9e2eb30d895/hmm-thumbnail-03d.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/098d1dab0cf65b4a4f5d3e14a769b6d87d4c3d449a2d8d50cb2e3e55df937685/coho-ui-thumbnail-02a.png" data-mid="18485761" border="0" alt="Coho Datastream webapp, 2013-2016" data-caption="Coho Datastream &lt;br&gt;webapp, 2013-2016" src="https://freight.cargo.site/w/1000/i/098d1dab0cf65b4a4f5d3e14a769b6d87d4c3d449a2d8d50cb2e3e55df937685/coho-ui-thumbnail-02a.png" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/52110348369898a3dec8938764bd377d75e61002617921b479f582ccca0c4e08/seances-thumbnail-02b.jpg" data-mid="18420832" border="0" alt="Seances website, 2016" data-caption="Seances &lt;br&gt;website, 2016" src="https://freight.cargo.site/w/1000/i/52110348369898a3dec8938764bd377d75e61002617921b479f582ccca0c4e08/seances-thumbnail-02b.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9cf1ff6a640f3919cc3944312a243a1d89bee6a1a95bb6969fb24bad17e551ed/circa-web-thumbnail-03a.jpg" data-mid="18486678" border="0" alt="Circa 1948 app, website, 2014" data-caption="Circa 1948 &lt;br&gt;app, website, 2014" src="https://freight.cargo.site/w/1000/i/9cf1ff6a640f3919cc3944312a243a1d89bee6a1a95bb6969fb24bad17e551ed/circa-web-thumbnail-03a.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/316f1238f773403377191597699cc9a8120affb1d34dcea6892915b888e372c6/bear71-thumb-image-03f.png" data-mid="18420833" border="0" alt="Bear 71 website, 2012" data-caption="Bear 71 &lt;br&gt;website, 2012" src="https://freight.cargo.site/w/1000/i/316f1238f773403377191597699cc9a8120affb1d34dcea6892915b888e372c6/bear71-thumb-image-03f.png" /> https://sometimes.ca/other-gallery Sat, 16 Jun 2018 23:35:24 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/other-gallery 2—Other projects Quickies Select projects, or interesting parts of projects, produced between 2006-2018. <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/8bc3bc527616c19498a092f5f8a2882cb66ecf9e690c3d0843b9f96d9893359e/coho-web-thumbnail-01b.png" data-mid="19382073" border="0" alt="Coho Data identity, website, 2013-2016" data-caption="Coho Data &lt;br&gt;identity, website, 2013-2016" src="https://freight.cargo.site/w/1000/i/8bc3bc527616c19498a092f5f8a2882cb66ecf9e690c3d0843b9f96d9893359e/coho-web-thumbnail-01b.png" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/76b8353e6fa3071e9c292bf6af93d1e90ca7ae471953324d8d52c85d66ac6b81/sometimes-SE-thumbnail-02a.png" data-mid="18583899" border="0" alt="Stone Event identity, website, 2014" data-caption="Stone Event &lt;br&gt;identity, website, 2014" src="https://freight.cargo.site/w/1000/i/76b8353e6fa3071e9c292bf6af93d1e90ca7ae471953324d8d52c85d66ac6b81/sometimes-SE-thumbnail-02a.png" /> <img width="1400" height="1700" width_o="1400" height_o="1700" data-src="https://freight.cargo.site/t/original/i/a10034e9020b0485341ad1d5da7c6108330902d8f7da0f0286bbc4a2fa78de7c/sometimes-ice-fishing-thumbnail-02a.jpg" data-mid="18582731" border="0" alt="Ice Fishing identity, signage, 2014" data-caption="Ice Fishing &lt;br&gt;identity, signage, 2014" src="https://freight.cargo.site/w/1000/i/a10034e9020b0485341ad1d5da7c6108330902d8f7da0f0286bbc4a2fa78de7c/sometimes-ice-fishing-thumbnail-02a.jpg" /> <img width="1188" height="1188" width_o="1188" height_o="1188" data-src="https://freight.cargo.site/t/original/i/d6ce40b465e95adb78b1847d70a7f816ada9debeb8adeb03ed8c28516b46c1e8/this-land-thumbnail-image-01a.jpg" data-mid="19502167" border="0" alt="This Land website, 2009" data-caption="This Land &lt;br&gt;website, 2009" src="https://freight.cargo.site/w/1000/i/d6ce40b465e95adb78b1847d70a7f816ada9debeb8adeb03ed8c28516b46c1e8/this-land-thumbnail-image-01a.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/424ed351756cc6a3ab86fa5fc3df4732c0771664b1299cc84e49cc3025b86979/sometimes-eso-thumbnail-02a.jpg" data-mid="18421718" border="0" alt="ESP video, 2007" data-caption="ESP &lt;br&gt;video, 2007" src="https://freight.cargo.site/w/1000/i/424ed351756cc6a3ab86fa5fc3df4732c0771664b1299cc84e49cc3025b86979/sometimes-eso-thumbnail-02a.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/141e54e7aa0682b58044e09e192e08f49894561e91508a3c1f3f33a73e94e6b4/bcit-thumbnail-01b.jpg" data-mid="20266833" border="0" alt="BCIT Aerospace Campus 3D animation, 2007" data-caption="BCIT Aerospace Campus &lt;br&gt;3D animation, 2007" src="https://freight.cargo.site/w/1000/i/141e54e7aa0682b58044e09e192e08f49894561e91508a3c1f3f33a73e94e6b4/bcit-thumbnail-01b.jpg" /> https://sometimes.ca/Sprout Tue, 18 Jun 2024 21:25:05 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/Sprout Sprout Family Health Healthcare with heart Health stress and struggles are things of the past. For moms, dads, and little ones, Sprout is here, at last. <img width="3000" height="3500" width_o="3000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/c8776c880192ee270afa83d719e9b5a622698952292d39cdabb4f4794810bf4a/sprout-cover-image-02a.png" data-mid="213150252" border="0" src="https://freight.cargo.site/w/1000/i/c8776c880192ee270afa83d719e9b5a622698952292d39cdabb4f4794810bf4a/sprout-cover-image-02a.png" /> TypeWebsiteView it sproutfamilyhealth.com Agency Direct client RoleArt direction, design (IA, visual concept, UI, layout, typography, iconography, illustration manipulation), production + motion (Webflow) Collaborators Creative direction, branding, and illustrations by Caleb Beyers 🤍 // Writing by Kate Chandler, Caleb Beyers, and Brad Jawl. <img width="2124" height="1908" width_o="2124" height_o="1908" data-src="https://freight.cargo.site/t/original/i/dc93e85680a50ab4841c3c2e058cc5bef2ead0abd61e4a5337b3395bd53b5b2c/sprout-experience-devices-01b-q80.png" data-mid="213150246" border="0" src="https://freight.cargo.site/w/1000/i/dc93e85680a50ab4841c3c2e058cc5bef2ead0abd61e4a5337b3395bd53b5b2c/sprout-experience-devices-01b-q80.png" /> A storybook beginning The experience Sprout is a family-focussed healthcare provider that optimizes for illness prevention and longevity. The brand, and this marketing website project, uses the metaphor of a nurturing garden, full of colourful animal characters, to summarize the clinic’s team-based breadth of services. Video – desktop browser screencast of the Sprout website From sketches to screens Design, build, motion I was brought on board to receive the loose brand concept, flesh out a digital design language, and build a marketing website. In a nutshell, the final visual system consisted of: a typeface pairing with a playful, literary feel and long-form capabilities; a largely monochrome palette that uses a supportive colour set for moments of surprise; a layout and component structure that mirrors the clinic’s thoughtful systematization; an overall sense of confidence, mixed with storybook pacing and playfulness, anchored by Caleb Beyers’ heartfelt illustrations (drawn specifically for various moments of motion). The homepage hero’s tree scroll — desktop <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/78166f490d30b298f5c47b0bd223888b347e49d3f66464ba79f846b2ab4ae456/phone-home-tree-scroll-02c.png" data-mid="213150264" border="0" src="https://freight.cargo.site/w/796/i/78166f490d30b298f5c47b0bd223888b347e49d3f66464ba79f846b2ab4ae456/phone-home-tree-scroll-02c.png" /> <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/d52f12ba39e43df5331c00e2491248ac70795e001a729b30478776500c07ed40/phone-home-character-01a.png" data-mid="213150263" border="0" src="https://freight.cargo.site/w/796/i/d52f12ba39e43df5331c00e2491248ac70795e001a729b30478776500c07ed40/phone-home-character-01a.png" /> The homepage's character scroll — desktop <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/1609c374fe5e07168e27b850791f9d45d41bc2f1d5b400a7436a43e4051b75a1/phone-about-intro-01.png" data-mid="213150248" border="0" src="https://freight.cargo.site/w/796/i/1609c374fe5e07168e27b850791f9d45d41bc2f1d5b400a7436a43e4051b75a1/phone-about-intro-01.png" /> <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/990301a9b6aa8f75cd4090aa944d5b5c357f043299e6d7d79ca1ff8b222a8124/phone-about-manifesto-01.png" data-mid="213150250" border="0" src="https://freight.cargo.site/w/796/i/990301a9b6aa8f75cd4090aa944d5b5c357f043299e6d7d79ca1ff8b222a8124/phone-about-manifesto-01.png" /> <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/029dbae0d6f981133a41a59a0bae0a20ffd360c1fea2811dace87f6c51f6f7a5/phone-about-team-01.png" data-mid="213150251" border="0" src="https://freight.cargo.site/w/796/i/029dbae0d6f981133a41a59a0bae0a20ffd360c1fea2811dace87f6c51f6f7a5/phone-about-team-01.png" /> <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/a8abf47a1f3dbfbb510bca64164c2889d617a26ab1d2df4332652478c7507838/phone-about-location-01.png" data-mid="213150249" border="0" src="https://freight.cargo.site/w/796/i/a8abf47a1f3dbfbb510bca64164c2889d617a26ab1d2df4332652478c7507838/phone-about-location-01.png" /> <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/f6438053a873487e42ef469625822dc7d4701009e3d81e55efbafe100eac96e1/phone-about-cards-01.png" data-mid="213150247" border="0" src="https://freight.cargo.site/w/796/i/f6438053a873487e42ef469625822dc7d4701009e3d81e55efbafe100eac96e1/phone-about-cards-01.png" /> <img width="800" height="6571" width_o="800" height_o="6571" data-src="https://freight.cargo.site/t/original/i/9f72beb3387e889f59cdd0eae2d247d6b9c633c1aa8381cc76345d3102b1f1bf/sprout-about-full-800w-02a.jpg" data-mid="213150261" border="0" src="https://freight.cargo.site/w/800/i/9f72beb3387e889f59cdd0eae2d247d6b9c633c1aa8381cc76345d3102b1f1bf/sprout-about-full-800w-02a.jpg" /> About page’s manifesto — desktop About page’s team section — desktop <img width="1680" height="794" width_o="1680" height_o="794" data-src="https://freight.cargo.site/t/original/i/a2e31a9f792b5b831d16ce29fdf7a85f5d41b0c2ca51a10b2ab09c821d8b384e/desktop-blog-main-1680w-01b.png" data-mid="213150256" border="0" src="https://freight.cargo.site/w/1000/i/a2e31a9f792b5b831d16ce29fdf7a85f5d41b0c2ca51a10b2ab09c821d8b384e/desktop-blog-main-1680w-01b.png" /> <img width="1242" height="1782" width_o="1242" height_o="1782" data-src="https://freight.cargo.site/t/original/i/8de001ab2eac8d8fe305a01ef35a31cd1bcd037294d67f23e7621eebcb74897d/tablet-home-character-cards-01a.png" data-mid="213150255" border="0" src="https://freight.cargo.site/w/1000/i/8de001ab2eac8d8fe305a01ef35a31cd1bcd037294d67f23e7621eebcb74897d/tablet-home-character-cards-01a.png" /> <img width="1242" height="1782" width_o="1242" height_o="1782" data-src="https://freight.cargo.site/t/original/i/351a0a0693e6e118edef6bddd1981789c295cabd2684a4efdc6f49479cf5e458/tablet-footer-01a.png" data-mid="213150254" border="0" src="https://freight.cargo.site/w/1000/i/351a0a0693e6e118edef6bddd1981789c295cabd2684a4efdc6f49479cf5e458/tablet-footer-01a.png" /> Menu overlay — desktop <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/2580742e8874f32e33635a7ba7202cb04e56137163f09fd56743b40003b749e9/phone-faq-01a.png" data-mid="213150259" border="0" src="https://freight.cargo.site/w/796/i/2580742e8874f32e33635a7ba7202cb04e56137163f09fd56743b40003b749e9/phone-faq-01a.png" /> <img width="796" height="1616" width_o="796" height_o="1616" data-src="https://freight.cargo.site/t/original/i/4bba525c9993dc1c0ac3f90488fe8566f7a5619be05794e432c3d433ac8e6b30/phone-form-01a.png" data-mid="213150260" border="0" src="https://freight.cargo.site/w/796/i/4bba525c9993dc1c0ac3f90488fe8566f7a5619be05794e432c3d433ac8e6b30/phone-form-01a.png" /> Body typeface — Fraunces <img width="2400" height="783" width_o="2400" height_o="783" data-src="https://freight.cargo.site/t/original/i/0d1ead806f4541f77974a5de1f2bc99e76edfcf23ac26b4b036405fade92953c/sprout-fraunces-02a.png" data-mid="213236260" border="0" src="https://freight.cargo.site/w/1000/i/0d1ead806f4541f77974a5de1f2bc99e76edfcf23ac26b4b036405fade92953c/sprout-fraunces-02a.png" /> Support typeface — Sofia <img width="2400" height="783" width_o="2400" height_o="783" data-src="https://freight.cargo.site/t/original/i/c8638c8e9f4cda4b474b66f901f40b48855119fdf0600c697971fdba4f8d3041/sprout-sofia-02b.png" data-mid="213236909" border="0" src="https://freight.cargo.site/w/1000/i/c8638c8e9f4cda4b474b66f901f40b48855119fdf0600c697971fdba4f8d3041/sprout-sofia-02b.png" /> <img width="1264" height="764" width_o="1264" height_o="764" data-src="https://freight.cargo.site/t/original/i/ca0352551d03780aa1817fde25050002d5b52399c5e2d973725ad646ea88e431/sprout-logo-01a.png" data-mid="213150257" border="0" src="https://freight.cargo.site/w/1000/i/ca0352551d03780aa1817fde25050002d5b52399c5e2d973725ad646ea88e431/sprout-logo-01a.png" /> <img width="1264" height="764" width_o="1264" height_o="764" data-src="https://freight.cargo.site/t/original/i/a89ea6aeb82783a2d9df9d77b6146b5e24c0635ee5d20e94c783f0616ed293fd/sprout-quote-01a.png" data-mid="213150258" border="0" src="https://freight.cargo.site/w/1000/i/a89ea6aeb82783a2d9df9d77b6146b5e24c0635ee5d20e94c783f0616ed293fd/sprout-quote-01a.png" /> <img width="2400" height="1066" width_o="2400" height_o="1066" data-src="https://freight.cargo.site/t/original/i/1ff8fb02ec4e42040359411722b83f8315ab82e8514f4a277b1a17bf7bcec8f7/sprout-about-garden-01a.png" data-mid="213150262" border="0" src="https://freight.cargo.site/w/1000/i/1ff8fb02ec4e42040359411722b83f8315ab82e8514f4a277b1a17bf7bcec8f7/sprout-about-garden-01a.png" /> Experience Sprout Family Health ↗ https://sometimes.ca/Bast Thu, 11 Apr 2024 23:07:06 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/Bast Bast Fibre Tech Engineered by nature Regenerating the world one bast fibre stalk at a time, this plant-processing tech company needed a website to announce its brand and products. <img width="3000" height="2800" width_o="3000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/b12cea3c7072a4d08b2fa626f2d6f40c5ef18ae1caced6afebcd899a09147ad9/bast-cover-image-01a.jpg" data-mid="208784165" border="0" src="https://freight.cargo.site/w/1000/i/b12cea3c7072a4d08b2fa626f2d6f40c5ef18ae1caced6afebcd899a09147ad9/bast-cover-image-01a.jpg" /> TypeWebsiteView it bastfibretech.com Agency Direct client RoleArt direction, design (IA, visual concept, UI, layout, typography, iconography, photo manipulation), production (Webflow) Collaborators Creative direction, branding, writing +&nbsp; video production by Caleb Beyers Extended case study coming soon Experience Bast Fibre ↗ https://sometimes.ca/Cascadia Thu, 11 Apr 2024 19:44:55 +0000 Sometimes — Aubyn Freybe-Smith https://sometimes.ca/Cascadia &nbsp; &nbsp; Cascadia Architects Raising the spirit Cascadia creates spaces that garner a double take, that just feel special. In fact, from our first discovery session, they had me at, “we seek to create work that raises the spirit.” What a lovely, simple, framework for architecture. After that, their new website just needed to prove it. <img width="3000" height="2910" width_o="3000" height_o="2910" data-src="https://freight.cargo.site/t/original/i/a01040c8c18b8f1b7a30b548249e59627b9b7ef4261a6c7f222278665e8b83e3/cascadia-cover-image-03c.jpg" data-mid="208843059" border="0" src="https://freight.cargo.site/w/1000/i/a01040c8c18b8f1b7a30b548249e59627b9b7ef4261a6c7f222278665e8b83e3/cascadia-cover-image-03c.jpg" /> TypeWebsiteView it cascadiaarchitects.ca Agency Direct client RoleArt direction, design (IA, wireframing, visual concept, UI, layout, typography, iconography), production (Webflow, photo curation and manipulation) Collaborators Writing and photo direction by Eva Ravenstein // Further writing by Danica Jeffery Extended case study coming soon Experience Cascadia Architects ↗