Coho Data
Invisible storage
From 2011-2017, Silicon Valley startup Coho Data's mission was to bring the simplicity, elastic scale and economics of the public cloud to the world of on-premise enterprise data centres. I designed their website, and art directed their identity.
I also designed their DataStream product. See the case study →
![](https://freight.cargo.site/t/original/i/fc2ccd73890d85801ecb38c3f16308d8776407657df794823d22770df14fb54e/coho-home-10-9-a.jpg)
![](https://freight.cargo.site/t/original/i/2c260abe412c6db1febd0316cb3de6698962f0cd348faca3164dffc90d8c97f8/coho-lifecycle-03-2-b.png)
Type
Website, identity
View it
Coho is no longer in operation
Agency Direct client
Website, identity
View it
Coho is no longer in operation
Agency Direct client
Role
Website: art direction, design (layout, typography, iconography, illustration, photo curation + manipulation) // Identity: art direction
Collaborators
Identity by Caleb Beyers at Caste Projects // Development by Greg McCullough
Website: art direction, design (layout, typography, iconography, illustration, photo curation + manipulation) // Identity: art direction
Collaborators
Identity by Caleb Beyers at Caste Projects // Development by Greg McCullough
![](https://freight.cargo.site/t/original/i/471e7d0dc718b5ca8a72b8b2d4fe34ba1da5a948290fbdbefe01313defa85481/coho-architecture-02-9-2a.png)
![](https://freight.cargo.site/t/original/i/2873df30704717cf13225207be0edebea39dd4191b8808c09de7c44414c14f51/coho-hardware-03-6-b.png)
![](https://freight.cargo.site/t/original/i/8ad15ae8a0789de49e7f3f4c8f55f14bf16a120fe11940b96a30cab2df2d2bb1/coho-webscale-economics-01-5-b.png)
![](https://freight.cargo.site/t/original/i/ad7d175c728295bffa6d7c40e76671d656324f32d4941a00b5e9cdc4b831c373/coho-service-providers-03-2-a.png)
Some of the illustrations and icons produced for the site
![](https://freight.cargo.site/t/original/i/3d03e74cf5df2e301215bff2c8f9906088b88d50adfded28dc183fd85216c8e7/coho-icons-01b.png)
Final identity marks (by Caleb Beyers)
![](https://freight.cargo.site/t/original/i/3ddb32d3dde2f028f18630e270c7cc6ea178bbf9e386e3d14bfd2a343f4980f6/coho-logo-final-02f.png)
Older versions, and discarded iterations, of the website's homepage
![]()
![](https://freight.cargo.site/t/original/i/ec4bfc59c0af4b04aab62d6927b8e2b1ead257e75dafcc8595270aa23449d3c2/coho-homepage-08-3-a.jpg)
![](https://freight.cargo.site/t/original/i/ca63ef2c812ad38e2cccbd4d7b1a06f402eb5de10a142a37c2b476c8ad303431/coho-homepage-07-a.jpg)
![](https://freight.cargo.site/t/original/i/d855f40d4584da041be670a502a3f54bba5cf6ad563b481514ee6fc596f2a7b6/coho-homepage-09-9-a.jpg)